19-L: the Effect of Long-Term Versus Short-Term Orientation on Variety Seeking
This research focuses on the understudied cultural dimension of long- versus short-term orientation. Specifically, we find that long-term oriented consumers have a higher preference for dynamics and changes, which in turn makes them to engage in more variety-seeking behaviors than their short-term oriented counterparts.
Huachao Gao and Yinlong Zhang (2017) ,"19-L: the Effect of Long-Term Versus Short-Term Orientation on Variety Seeking", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1027-1027.
Huachao Gao, University of Victoria, Canada
Yinlong Zhang, University of Texas at San Antonio, USA
NA - Advances in Consumer Research Volume 45 | 2017
Less Time, More Procrastination? The Impact of Time Pressure on Task Initiation
Jing Jiang, Renmin University of China
Alisa Yinghao Wu, Columbia University, USA
Consumer Attachment Styles and Preference for Sharing Products
Kivilcim Dogerlioglu Demir, Sabanci University
Ezgi Akpinar, Koc University, Turkey
mehmet okan, ITU
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)