Self-Disclosure Asymmetry in Online Communities: a Challenge of Demographic Diversity

We explored how self-disclosure of demographic differences enhances overall engagement and goal attainment among community members within the context of Twitter-based smoking cessation community. We examined whether inhibited self-disclosure may help to explain why goal-oriented online communities with unfamiliar and demographically dissimilar members often experience weak ties.



Citation:

Cornelia (Connie) Pechmann, Kelly EunJung Yoon, Denis Trapido , and Judith J. Prochaska (2017) ,"Self-Disclosure Asymmetry in Online Communities: a Challenge of Demographic Diversity", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 807-808.

Authors

Cornelia (Connie) Pechmann, University of California Irvine, USA
Kelly EunJung Yoon, University of California Irvine, USA
Denis Trapido , University of Washington Bothell, USA
Judith J. Prochaska, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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