11-Q: the Viciousness and Caring of Sharing: Morality and Motivations of Online Shamers

We focus on public shaming in online social networks. Shaming entails two contradictory outcomes: informal enforcement against deviant behavior, and a violation of privacy rights. A set of studies shows the duality of shaming, and that identification of the wrongdoer moderates the effect of morality on participation in public shaming.



Citation:

Chen Pundak, Yael Steinhart, and Jacob Goldenberg (2017) ,"11-Q: the Viciousness and Caring of Sharing: Morality and Motivations of Online Shamers", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1056-1056.

Authors

Chen Pundak, Tel Aviv University, Israel
Yael Steinhart, Tel Aviv University, Israel
Jacob Goldenberg, Interdisciplinary Center Herzliya, Israel



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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