11-Q: the Viciousness and Caring of Sharing: Morality and Motivations of Online Shamers

We focus on public shaming in online social networks. Shaming entails two contradictory outcomes: informal enforcement against deviant behavior, and a violation of privacy rights. A set of studies shows the duality of shaming, and that identification of the wrongdoer moderates the effect of morality on participation in public shaming.


Chen Pundak, Yael Steinhart, and Jacob Goldenberg (2017) ,"11-Q: the Viciousness and Caring of Sharing: Morality and Motivations of Online Shamers", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1056-1056.


Chen Pundak, Tel Aviv University, Israel
Yael Steinhart, Tel Aviv University, Israel
Jacob Goldenberg, Interdisciplinary Center Herzliya, Israel


NA - Advances in Consumer Research Volume 45 | 2017

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