5-B: Coping With On-Going Terror and Threats: Resilience, Place Attachment, and Behaviors

This study looks at regions in Pakistan where people live in constant terror of terrorism, political unrest, and threats of death, and aim to understand how people cope with the extreme situations, how their attachment to the place evolves and changes, and how people’s perceptions and ideologies on consumption shift.


Ning (Chris) Chen and Rohail Ashraf (2017) ,"5-B: Coping With On-Going Terror and Threats: Resilience, Place Attachment, and Behaviors", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1019-1019.


Ning (Chris) Chen, University of Canterbury, New Zealand
Rohail Ashraf, Lahore University of Management Sciences, Pakistan


NA - Advances in Consumer Research Volume 45 | 2017

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