19-B: Keeping a Low Profile: When Outcome Uncertainty Promotes Behavioral Inhibition

We propose that when waiting for uncertain outcomes of important life events, people tend to display behavioral inhibition and keep a low profile in public. Three experiments support this “low-profile effect” hypothesis. The shorter the temporal distance of the outcome, the stronger the low-profile effect.


Xun Deng and Liangyan Wang (2017) ,"19-B: Keeping a Low Profile: When Outcome Uncertainty Promotes Behavioral Inhibition", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1024-1024.


Xun Deng, Shanghai JiaoTong University, China
Liangyan Wang, Shanghai JiaoTong University, China


NA - Advances in Consumer Research Volume 45 | 2017

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