10-K: Free to Choose: Belief in Free Will and Indecisiveness

We explore consequences of belief in free will for consumer decision making. Studies 1 and 2 suggest that stronger free will belief is associated with reduced indecisiveness. Studies 3 and 4 show that this beneficial effect of free will belief is limited to consumers with high (vs. low) self-concept clarity.


Michail D. Kokkoris, Roy Baumeister, and Ulrich Kühnen (2017) ,"10-K: Free to Choose: Belief in Free Will and Indecisiveness", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1040-1040.


Michail D. Kokkoris, Vienna University of Economics and Business, Austria
Roy Baumeister, University of Queensland, Australia
Ulrich Kühnen, Jacobs University, Germany


NA - Advances in Consumer Research Volume 45 | 2017

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