16-K: the Impact of Csr Transgressions on Consumer Support For Non-Profits: the Role of Negative Moral Emotions and Political Identity

We develop and test new psychological mechanisms underlying consumer support for nonprofits as a function of perception of CSR transgressions. Results showed that the moral emotion of contempt mediates the relationship between perceived corporate community transgressions and consumer support. Further, political identity moderates the effects of transgressions on contempt.



Citation:

Chunyan Xie, Richard P. Bagozzi, and Silvia Mari (2017) ,"16-K: the Impact of Csr Transgressions on Consumer Support For Non-Profits: the Role of Negative Moral Emotions and Political Identity", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1067-1067.

Authors

Chunyan Xie, Western Norway University of Applied Sciences, Norway
Richard P. Bagozzi, University of Michigan, USA
Silvia Mari, University of Milano-Bicocca, Italy



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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