11-V: Roughness Increases Prosocial Behavior When People Believe the World Is Fair

Our research shows that people with higher belief in a just world (BJW) are more likely to help after being exposed to rough (vs. smooth) haptic image. However, for people with lower BJW, roughness makes no difference in the helping intention.



Citation:

Ning Ye and Maureen Morrin (2017) ,"11-V: Roughness Increases Prosocial Behavior When People Believe the World Is Fair", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1069-1069.

Authors

Ning Ye, Temple University, USA
Maureen Morrin, Temple University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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