2-M: Distancing From the Envied Person: How Envy, Personal Distance and Framing Brand Availability Affects Brand Evaluations
Feeling malicious (relative to benign) envy engenders more distancing from the envied person, making a brand that is not preferred by the envied person more attractive than the brand that is, and this effect is exaggerated if the brands are in limited supply rather than in excess demand.
Rajat Roy and Subimal Chatterjee (2017) ,"2-M: Distancing From the Envied Person: How Envy, Personal Distance and Framing Brand Availability Affects Brand Evaluations", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1057-1057.
Rajat Roy, Bond University, Australia
Subimal Chatterjee, State University of New York at Binghamton, USA
NA - Advances in Consumer Research Volume 45 | 2017
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