9-X: the Devil Is in the Smile: Smiley Temptation and Motivated Calorie Estimation in Restrained Eaters
Using smileys in tempting food is a popular product design strategy in the marketplace. However, little has been known about how consumers perceive such smiley temptations. Across two studies, this research finds that restrained eaters perceive a smiley temptation as containing more calories than a non-smiley temptation.
Xiaoying Zheng (2017) ,"9-X: the Devil Is in the Smile: Smiley Temptation and Motivated Calorie Estimation in Restrained Eaters", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1071-1071.
Xiaoying Zheng, Nankai University, China
NA - Advances in Consumer Research Volume 45 | 2017
Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism
Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands
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Bing Han, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University
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Natalia Drozdova, Norwegian School of Economics and Business Administration, Norway