9-X: the Devil Is in the Smile: Smiley Temptation and Motivated Calorie Estimation in Restrained Eaters

Using smileys in tempting food is a popular product design strategy in the marketplace. However, little has been known about how consumers perceive such smiley temptations. Across two studies, this research finds that restrained eaters perceive a smiley temptation as containing more calories than a non-smiley temptation.



Citation:

Xiaoying Zheng (2017) ,"9-X: the Devil Is in the Smile: Smiley Temptation and Motivated Calorie Estimation in Restrained Eaters", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1071-1071.

Authors

Xiaoying Zheng, Nankai University, China



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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