9-X: the Devil Is in the Smile: Smiley Temptation and Motivated Calorie Estimation in Restrained Eaters
Using smileys in tempting food is a popular product design strategy in the marketplace. However, little has been known about how consumers perceive such smiley temptations. Across two studies, this research finds that restrained eaters perceive a smiley temptation as containing more calories than a non-smiley temptation.
Xiaoying Zheng (2017) ,"9-X: the Devil Is in the Smile: Smiley Temptation and Motivated Calorie Estimation in Restrained Eaters", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1071-1071.
Xiaoying Zheng, Nankai University, China
NA - Advances in Consumer Research Volume 45 | 2017
16-D: Don’t Appreciate Your Customer Too Much: Business Gift Giving and Verbal Acknowledgement
Yanfen You, University of Wisconsin - Milwaukee, USA
Massimiliano Ostinelli, University of Wisconsin - Milwaukee, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
13-I: The Development and Validation of a Scale for Virtual Identity versus Actual Identity
Chia-Wei Joy Lin, University of Tennessee at Chattanooga, USA
Yinlong Zhang, University of Texas at San Antonio, USA
Brand Complexity’s Impact on Product Liking and Consumer’s Sense of Self
Maria A. Rodas, University of Minnesota, USA
Carlos J. Torelli , University of Illinois at Urbana-Champaign, USA