6-B: How Scarcity Influences Mate Preference in Romantic Relationship and Subsequent Mating Strategy?

The current research proposes that perceived general scarcity, which includes but far beyond a scarce mate pool, will polarize people’s mate preference for romantic partners, that such selectivity differs across gender and mate-value, and that those with relatively low mate value will adopt collective strategies to enhance their attractiveness.



Citation:

Yinghao Wu and Jing Jiang (2017) ,"6-B: How Scarcity Influences Mate Preference in Romantic Relationship and Subsequent Mating Strategy?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1066-1066.

Authors

Yinghao Wu, Renmin University, China
Jing Jiang, Renmin University, China



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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