6-B: How Scarcity Influences Mate Preference in Romantic Relationship and Subsequent Mating Strategy?
The current research proposes that perceived general scarcity, which includes but far beyond a scarce mate pool, will polarize people’s mate preference for romantic partners, that such selectivity differs across gender and mate-value, and that those with relatively low mate value will adopt collective strategies to enhance their attractiveness.
Yinghao Wu and Jing Jiang (2017) ,"6-B: How Scarcity Influences Mate Preference in Romantic Relationship and Subsequent Mating Strategy?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1066-1066.
Yinghao Wu, Renmin University, China
Jing Jiang, Renmin University, China
NA - Advances in Consumer Research Volume 45 | 2017
J5. Buy Better, Buy Less: Future Self-Continuity and Construal Level Affect Investment in Sustainable Consumer Products
Rebecca Peng, Northeastern University, USA
Daniele Mathras, Northeastern University, USA
Katherine Loveland, Xavier University
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DANIEL SUN, University of Calgary, Canada
The “Break-in” Effect: A Token Gesture Can Increase Task Initiation and Prevent Goal Abandonment
Adelle Xue Yang, National University of Singapore, Singapore
Babu Gounder, University of Miami, USA
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