6-B: How Scarcity Influences Mate Preference in Romantic Relationship and Subsequent Mating Strategy?
The current research proposes that perceived general scarcity, which includes but far beyond a scarce mate pool, will polarize people’s mate preference for romantic partners, that such selectivity differs across gender and mate-value, and that those with relatively low mate value will adopt collective strategies to enhance their attractiveness.
Yinghao Wu and Jing Jiang (2017) ,"6-B: How Scarcity Influences Mate Preference in Romantic Relationship and Subsequent Mating Strategy?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1066-1066.
Yinghao Wu, Renmin University, China
Jing Jiang, Renmin University, China
NA - Advances in Consumer Research Volume 45 | 2017
Consumer Reactions to CSR: Morality Based Differences
Sara Baskentli, Baruch College, USA
Sankar Sen, Baruch College, USA
CB Bhattacharya, European School of Management and Technology, Germany
Shuili Du, University of New Hampshire, USA
Experiences and Material Purchases Differently Evoke Envious Reactions
Katarina Hellén, University of Vaasa, Finland
Maria Sääksjärvi, Delft University of Technology, The Netherlands
5-P: The Effect of Nostalgia Advertising on Brand Loyalty
Jia Chen, University of Illinois at Chicago, USA
Jingjing Ma, Peking University, China