9-I: Eating With Friends: Preference For Handmade Foods

What people choose to eat varies as a function of relationships with co-eater(s). When eating with friends, consumers prefer handmade foods relative to manufactured foods. They prefer manufactured foods when with new acquaintance. When they try to strengthen social relations, they choose handmade foods.


Xin Wang, Chunqu Xiao, and Hong Zhu (2017) ,"9-I: Eating With Friends: Preference For Handmade Foods", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1064-1064.


Xin Wang, Nanjing University, China
Chunqu Xiao, Nanjing University, China
Hong Zhu, Nanjing University, China


NA - Advances in Consumer Research Volume 45 | 2017

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