When Giving Thanks Means More: the Impact of Publicly Versus Privately Sharing Gratitude in Gift-Giving

We explore how people in gift exchanges choose and perceive gratitude expressions. We find that gift-recipients express their gratitude publicly less often than gift-givers would prefer. Recipients incorrectly believe that givers will like public (versus private) expressions of gratitude less due to misperceptions of how personal public expressions are perceived.



Citation:

Lauren Grewal, Mary Steffel, and Dhruv Grewal (2017) ,"When Giving Thanks Means More: the Impact of Publicly Versus Privately Sharing Gratitude in Gift-Giving", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 112-116.

Authors

Lauren Grewal, University of Pittsburgh, USA
Mary Steffel, Northeastern University, USA
Dhruv Grewal, Babson College, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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