When Giving Thanks Means More: the Impact of Publicly Versus Privately Sharing Gratitude in Gift-Giving
We explore how people in gift exchanges choose and perceive gratitude expressions. We find that gift-recipients express their gratitude publicly less often than gift-givers would prefer. Recipients incorrectly believe that givers will like public (versus private) expressions of gratitude less due to misperceptions of how personal public expressions are perceived.
Lauren Grewal, Mary Steffel, and Dhruv Grewal (2017) ,"When Giving Thanks Means More: the Impact of Publicly Versus Privately Sharing Gratitude in Gift-Giving", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 112-116.
Lauren Grewal, University of Pittsburgh, USA
Mary Steffel, Northeastern University, USA
Dhruv Grewal, Babson College, USA
NA - Advances in Consumer Research Volume 45 | 2017
Novelty as Risk and Opportunity: Opposite Effects of Low Personal Control and Perceived Unpredictability on Novelty Seeking
Bora Min, University of Southern California, USA
Norbert Schwarz, University of Southern California, USA
18-B: Jumping on the Bandwagon or Seeking Novelty: An Experimental Study on the Effectiveness of Heuristics to Promote Pro-Environmental Behavior.
Liselot Hudders, University of Ghent, Belgium
Veroline Cauberghe, University of Ghent, Belgium
Carla Mingolla, University of Ghent, Belgium
How Comparison Standards and Political Ideology Influence Tradeoffs between Absolute and Relative Outcomes
Sokiente Dagogo-Jack, Boston College, USA
Joshua Beck, University of Oregon, USA