Sentimental Value and Gift Giving: a Giver-Recipient Mismatch

Three studies demonstrate that when faced with the choice between sentimental and preference-matching gifts, givers do not give the former as often as recipients prefer. This appears to arise because givers feel certain that preference-matching gifts will be liked by recipients, but uncertain that this is true for sentimental gifts.


Julian Givi and Jeff Galak (2017) ,"Sentimental Value and Gift Giving: a Giver-Recipient Mismatch", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 112-116.


Julian Givi, Carnegie Mellon University, USA
Jeff Galak, Carnegie Mellon University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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