3-B: Can Implicit Theory Influence Construal Level?

This research examines the relationship between implicit theory and construal level. Three studies show that holding an incremental (vs. entity) theory is associated with abstract (vs. concrete) information processing. The likely underlying mechanism is positivity shift that results from holding an implicit (vs. entity) theory.


Sara Penner, Olya Bullard, and Kelley J. Main (2017) ,"3-B: Can Implicit Theory Influence Construal Level?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1054-1054.


Sara Penner, University of Manitoba, Canada
Olya Bullard, University of Winnipeg, Canada
Kelley J. Main, University of Manitoba, Canada


NA - Advances in Consumer Research Volume 45 | 2017

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