How Does Power Distance Belief Affect Consumers’ Preference For User- Versus Designer-Designed Products?
This study uncovers an important cultural boundary condition for the positive effect of user design. We demonstrate that low-PDB consumers prefer user-designed to designer-designed products because they identify more with user-driven companies. In contrast, high-PDB consumers prefer designer-designed to user-designed products due to these consumers’ stronger trust in designer-driven companies.
Xiaobing Song, Yinlong Zhang, and Vikas Mittal (2017) ,"How Does Power Distance Belief Affect Consumers’ Preference For User- Versus Designer-Designed Products?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 894-895.
Xiaobing Song, Dalian University of Technology, China
Yinlong Zhang, University of Texas at San Antonio, USA
Vikas Mittal, Rice University, USA
NA - Advances in Consumer Research Volume 45 | 2017
Psychological Reactions to Human Versus Robotic Job Replacement
Armin Granulo, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
Format Neglect?: How Different Rank Claim Formats Influence Preference
Julio Sevilla, University of Georgia, USA
Mathew S. Isaac, Seattle University
Rajesh Bagchi, Virginia Tech, USA
Consumers' response to branded longevity
Anthony Moussa, Paris School of Business
Virginie de Barnier, IAE AIX MARSEILLE UNIVERSITY