Moderately Simple Fbdg Work Better Than Complex Or Oversimplified Recommendations to Influence Food Consumption in a Real Setting

Food based dietary guidelines (FBDG) are regularly updated by governments, but their efficacy is questioned. Previous research suggested that simple, actionable guidelines can change behavior, but evidence confirming their efficacy is still scarce. Patrons of a restaurant received tray-sets containing FBDG varying in complexity. Moderately simple FBDG influenced food consumption.



Citation:

Carolina O.C. Werle, Kévin Roche, Olivier Corneille, and Caroline Roux (2017) ,"Moderately Simple Fbdg Work Better Than Complex Or Oversimplified Recommendations to Influence Food Consumption in a Real Setting", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1066-1066.

Authors

Carolina O.C. Werle, Grenoble Ecole de Management, France
Kévin Roche, Grenoble Ecole de Management, France
Olivier Corneille, Université Catholique de Louvain, Belgique
Caroline Roux, Grenoble Ecole de Management, France



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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