18-E: Not Green Or Healthy As You Think? Misperceptions From Sustainability Labeling
The trend of environmental consciousness in food is expected to increase as consumers demand more information on environmental and social impacts. Drawing from consumers' lay theories and the match-up hypothesis, we examine the influence of healthfulness of food and sustainability levels on product evaluations to promote green food decisions.
Yoon-Na Cho (2017) ,"18-E: Not Green Or Healthy As You Think? Misperceptions From Sustainability Labeling", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1021-1021.
Yoon-Na Cho, Villanova University, USA
NA - Advances in Consumer Research Volume 45 | 2017
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Darija Aleksic, University of Ljubljana
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Tarje Gaustad, Kristiania University College
Bendik Samuelsen, BI Norwegian Business School
Luk Warlop, Norwegian School of Management, Norway
Gavan Fitzsimons, Duke University, USA
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