The Divergent Effects of Social Power on Consumers' Reactions to Waiting

Waiting is ubiquitous in consumption situations. However, relatively little is known about how one’s incidental feelings of power affect waiting decisions. We posit that feeling powerful can either increase or decrease waiting, depending on consumers' interpretation of waiting as a restriction on personal freedom or as a means of self-control.



Citation:

Yanli Jia, Robert S. Wyer, and Hao Shen (2017) ,"The Divergent Effects of Social Power on Consumers' Reactions to Waiting", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 687-689.

Authors

Yanli Jia, Xiamen University, China
Robert S. Wyer, The Chinese University of Hong Kong, China
Hao Shen, The Chinese University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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