The Moral Nature of Stigmatization: Mitigating the Negative Effects of Stigma on Helping

The present research addresses the significant and persistent problem of how to increase support for the stigmatized. We provide theoretical insights into the moral nature of stigmatization and demonstrate in four studies how a single virtuous act can overcome the stigma of homelessness, mental illness, a criminal record, or alcoholism.



Citation:

Katherine C. Lafreniere and Robert J. Fisher (2017) ,"The Moral Nature of Stigmatization: Mitigating the Negative Effects of Stigma on Helping", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 729-730.

Authors

Katherine C. Lafreniere, University of Alberta, Canada
Robert J. Fisher, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

A Penny for Self-disgust: The Effects of Favorable Review Reward on Consumers Behavior

Qingqing Guo, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University
Bing Han, Shanghai Jiao Tong University

Read More

Featured

The Best of Both Worlds: Androgyny in Consumer Choice

Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas

Read More

Featured

Human or Robot? The Uncanny Valley in Consumer Robots

Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.