9-Y: Too Large to Eat It All: How Package Size Impacts Anticipated Food Waste, Intentions and Preferences

Through three experiments, we demonstrate that larger packages prompt anticipated food waste, which then reduces purchase intentions. In addition, results reveal that when being primed with food waste, consumers are less likely to prefer large packages, even if such packages are associated with a promotion.



Citation:

Olivia Petit, Renaud Lunardo, and Bradley J. Rickard (2017) ,"9-Y: Too Large to Eat It All: How Package Size Impacts Anticipated Food Waste, Intentions and Preferences", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1054-1054.

Authors

Olivia Petit, INSEEC Business School, France
Renaud Lunardo, Kedge Business School, France
Bradley J. Rickard, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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