Awareness and Relevance of Health Claims At the Point-Of-Sale

The paper analyzes consumers’ reactions to health claims on food products. Using a broad range of established research methods, we found that health claims should contain familiar/comprehensible expressions. However, the combination of promoted substance and function should also have an innovative character.



Citation:

Andrea Groeppel-Klein, Markus Freichel, and Stephanie Kliebenstein (2017) ,"Awareness and Relevance of Health Claims At the Point-Of-Sale", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 640-640.

Authors

Andrea Groeppel-Klein, Saarland University, Germany
Markus Freichel, Saarland University, Germany
Stephanie Kliebenstein, Saarland University, Germany



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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