Presenting Health Information: the Influence of Attribute and Numerical Framing on Health Risk Perception

We analyze the influence of attribute and numerical framing on health risk perception. In two studies, we show that negative attribute frames increase health risk perception. Numerical framing for high relative frequency and numerical presentation moderates this effect. Health risk perception increases purchase intention.



Citation:

Silvia Heideker and Martina Steul-Fischer (2017) ,"Presenting Health Information: the Influence of Attribute and Numerical Framing on Health Risk Perception", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 655-656.

Authors

Silvia Heideker, University of Erlangen-Nürnberg, Germany
Martina Steul-Fischer, University of Erlangen-Nürnberg, Germany



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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