Beauty and Control in Collecting: How Desire For Control Drives the Aesthetic Pursuit of Complete Collections

In this research, we demonstrate that an aesthetic pursuing collecting behavior, namely the completion of a collection, can serve a fundamental human need to restore personal control. In addition, the structure underlying complete collections is the link between aesthetic experiences in collecting and the desire-for-control-satisfying nature of complete collections.



Citation:

C. Clark Cao, Merrie Brucks, and Martin Reimann (2017) ,"Beauty and Control in Collecting: How Desire For Control Drives the Aesthetic Pursuit of Complete Collections ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 258-263.

Authors

C. Clark Cao, University of Arizona, USA
Merrie Brucks, University of Arizona, USA
Martin Reimann, University of Arizona, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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