Meaningfulness Versus Happiness: the Psychological Impact of High and Low Art

Five experiments demonstrate that whereas fluently processed art favorably influences consumers’ happiness, art’s capacity to spark interest is more instrumental in encouraging a sense that life has meaning. High-art (vs. low-art) images stimulate integrative complexity, which consumers experience as interesting and which in turn contributes to a sense of meaningfulness.



Citation:

Henrik Hagtvedt and Kathleen D. Vohs (2017) ,"Meaningfulness Versus Happiness: the Psychological Impact of High and Low Art", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 258-263.

Authors

Henrik Hagtvedt, Boston College, USA
Kathleen D. Vohs, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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