Increasing Psa Effectiveness: Two Routes From Self-Threat to Message Acceptance

To increase acceptance of threatening messages, specially threatening public service announcements, past research has attempted either to reduce individuals’ experience of threat through self-affirmation or to elevate individuals’ mood. Through three lab studies and one field study, we identify conditions under which each is more effective and explore the mechanism.



Citation:

Jingjing Ma, Kent Grayson, and David Gal (2017) ,"Increasing Psa Effectiveness: Two Routes From Self-Threat to Message Acceptance", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 764-765.

Authors

Jingjing Ma, Peking University, China
Kent Grayson, Northwestern University, USA
David Gal, University of Illinois at Chicago, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making

JAEWON HWANG, Sejong University
Dong Il Lee, Sejong University

Read More

Featured

O7. Helpful Mental Shortcuts or a Shortcut to Bias? Two Perspectives on Heuristics and One New Direction for Consumer Research

Carly Drake, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada

Read More

Featured

Financial Education and Confidence in Financial Knowledge

Stephen Atlas, University of Rhode Island
Nilton Porto, University of Rhode Island
Jing Jian Xiao, University of Rhode Island

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.