18-A: Green By Itself, But Brown in Comparison: the Influence of Sustainability Disclosures At the Shelf
Consumers receive little or no consistent brand level sustainability information. Drawing from comparative processing and information disclosure literatures, we conduct (1) a retail laboratory experiment and (2) a field study in a retail store to examine effects of provision of brand-level sustainability information on choices, product evaluations, and retailer perceptions.
Yoon-Na Cho, Robin Soster, and Scot Burton (2017) ,"18-A: Green By Itself, But Brown in Comparison: the Influence of Sustainability Disclosures At the Shelf", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1021-1021.
Yoon-Na Cho, Villanova University, USA
Robin Soster, University of Arkansas, USA
Scot Burton, University of Arkansas, USA
NA - Advances in Consumer Research Volume 45 | 2017
‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption
Pao Franco, University of Melbourne, Australia
I10. Can Body Size Influence the Judgments of Warmth and Competence?
Trang Thanh Mai, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Luming Wang, University of Manitoba, Canada
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough