18-A: Green By Itself, But Brown in Comparison: the Influence of Sustainability Disclosures At the Shelf

Consumers receive little or no consistent brand level sustainability information. Drawing from comparative processing and information disclosure literatures, we conduct (1) a retail laboratory experiment and (2) a field study in a retail store to examine effects of provision of brand-level sustainability information on choices, product evaluations, and retailer perceptions.



Citation:

Yoon-Na Cho, Robin Soster, and Scot Burton (2017) ,"18-A: Green By Itself, But Brown in Comparison: the Influence of Sustainability Disclosures At the Shelf", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1021-1021.

Authors

Yoon-Na Cho, Villanova University, USA
Robin Soster, University of Arkansas, USA
Scot Burton, University of Arkansas, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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