Consumer Underestimation of Energy Use and Greenhouse Gas Emissions Associated With Food

Although food production and transportation is a major source of energy use and greenhouse gas emissions, we find that consumers underestimate these impacts, and underestimate them significantly more than for appliances. However, a carbon footprint label can nudge consumers - particularly those who are pro-environmental - towards lower impact foods.


Adrian Camilleri, Shajuti Hossain, Dalia Patino-Echeverri, and Richard Larrick (2017) ,"Consumer Underestimation of Energy Use and Greenhouse Gas Emissions Associated With Food", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 553-554.


Adrian Camilleri, RMIT University, Australia
Shajuti Hossain, Duke University, USA
Dalia Patino-Echeverri, Duke University, USA
Richard Larrick, Duke University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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