4-G: Examining Tourists' Intentions to Revisit Religion Processions: the Role of Religiosity and Flow Experience

The purpose of this research is to examine the factors that contribute to tourists’ intentions to re-participate in religious processions. The results from 109 participants show flow experience positively affects revisit intentions. Addition, religiosity positively moderates the relationship between flow experiences and revisit intentions.



Citation:

Annie Chen and Norman Peng (2017) ,"4-G: Examining Tourists' Intentions to Revisit Religion Processions: the Role of Religiosity and Flow Experience", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1019-1019.

Authors

Annie Chen, University of West London, UK
Norman Peng, University of Westminster, UK



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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