Market Memory

Do markets ‘remember’? Based on an extensive archival dataset and leveraging work in institutional theory and on collective memory, I propose three types of memory work (memory creation, memory maintenance, and memory shaping) and that the memories of different markets are closely linked. I discuss implications for market dynamics.



Citation:

Dolbec Pierre-Yann (2017) ,"Market Memory", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 815-817.

Authors

Dolbec Pierre-Yann, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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