Tasteful Work: the Emergence of an Aesthetic Category

I investigate how the everyday actions carried out by a multitude of market actors lead to the emergence of a market category in the contemporary menswear market. I identify four types of institutional work—bridging work, curation work, support work, and circumscribing work—that underlie the emergence of an aesthetic category.



Citation:

Pierre-Yann Dolbec (2017) ,"Tasteful Work: the Emergence of an Aesthetic Category", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 590-592.

Authors

Pierre-Yann Dolbec, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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