19-D: Studying Bets and Hedges in Simple Lotteries
We use a simple lottery to test if consumers value a hedge against losing in any way that is different from how they value the risk, and test some potential explanations that might drive these valuations.
Subimal Chatterjee and Satadruta Mookherjee (2017) ,"19-D: Studying Bets and Hedges in Simple Lotteries", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1018-1018.
Subimal Chatterjee, SUNY Binghamton, USA
Satadruta Mookherjee, SUNY Binghamton, USA
NA - Advances in Consumer Research Volume 45 | 2017
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands
Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV
P6. Marginal Cost Consideration
Ethan Pew, Stony Brook University
Hyunhwan Lee, University of Miami, USA
Deprivation of Control and the Phonetic Appeal of Brand Names
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management