19-D: Studying Bets and Hedges in Simple Lotteries

We use a simple lottery to test if consumers value a hedge against losing in any way that is different from how they value the risk, and test some potential explanations that might drive these valuations.


Subimal Chatterjee and Satadruta Mookherjee (2017) ,"19-D: Studying Bets and Hedges in Simple Lotteries", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1018-1018.


Subimal Chatterjee, SUNY Binghamton, USA
Satadruta Mookherjee, SUNY Binghamton, USA


NA - Advances in Consumer Research Volume 45 | 2017

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