19-D: Studying Bets and Hedges in Simple Lotteries

We use a simple lottery to test if consumers value a hedge against losing in any way that is different from how they value the risk, and test some potential explanations that might drive these valuations.



Citation:

Subimal Chatterjee and Satadruta Mookherjee (2017) ,"19-D: Studying Bets and Hedges in Simple Lotteries", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1018-1018.

Authors

Subimal Chatterjee, SUNY Binghamton, USA
Satadruta Mookherjee, SUNY Binghamton, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands

Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV

Read More

Featured

P6. Marginal Cost Consideration

Ethan Pew, Stony Brook University
Hyunhwan Lee, University of Miami, USA

Read More

Featured

Deprivation of Control and the Phonetic Appeal of Brand Names

Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.