7-H: Identity Construction Through Destination Experience: an Introspective Approach
This research draws on a subjective personal introspection (SPI) approach and Breakwell’s identity process theory (IPT) principles to show how elements from different cultures are performed by an individual to form a unique patchwork identity, and how this patchwork identity will contribute to deepen consumer experience of a cultural destination.
Wided Batat (2017) ,"7-H: Identity Construction Through Destination Experience: an Introspective Approach ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1014-1014.
Wided Batat, University of Lyon 2, France
NA - Advances in Consumer Research Volume 45 | 2017
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