7-C: Conceptualizing the Digital Experience in Luxury

This research introduces a theory of digital luxury experience, conceptualizing what it is and identifying its drivers. This is of importance to luxury consumption as it offers a framework to understand digital luxury, an empirical phenomenon which has gained prominence in the last 10 years and has remained poorly understood.



Citation:

Wided Batat and Olivier Sinai (2017) ,"7-C: Conceptualizing the Digital Experience in Luxury ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1014-1014.

Authors

Wided Batat, University of Lyon 2, France
Olivier Sinai, Birkbeck, University of London, UK



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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