7-C: Conceptualizing the Digital Experience in Luxury
This research introduces a theory of digital luxury experience, conceptualizing what it is and identifying its drivers. This is of importance to luxury consumption as it offers a framework to understand digital luxury, an empirical phenomenon which has gained prominence in the last 10 years and has remained poorly understood.
Wided Batat and Olivier Sinai (2017) ,"7-C: Conceptualizing the Digital Experience in Luxury ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1014-1014.
Wided Batat, University of Lyon 2, France
Olivier Sinai, Birkbeck, University of London, UK
NA - Advances in Consumer Research Volume 45 | 2017
10-G: Consumer Reasoning Reduces Post-Choice Satisfaction while Increasing Commitment
Alexander DePaoli, Northeastern University, USA
Non-participants and Brands’ Communication of Co-creational Efforts: A Matter of Trust
Fanny Cambier, Université Catholique de Louvain, Belgium
Ingrid Poncin, Université Catholique de Louvain, Belgium
16-B: Consumer Benevolence and Risk Taking: Is Altruism Perilous?
Sudipta Mukherjee, Virginia Tech, USA
Sam Bond, Georgia Tech, USA
Mario Pandelaere, Virginia Tech, USA