Cultural Capital and Taste Distinctions in Urban India

We revisit Holt’s (1998) dimensions of taste, as we study different consumption contexts among high and low cultural capital women in India. We suggest that differences in tastes and consumption can be understood through a modified framework of cultural capital, which takes into account hierarchy, empowerment, and economic capital.



Citation:

Tanuka Ghoshal, Rishtee Batra, and Russell Belk (2017) ,"Cultural Capital and Taste Distinctions in Urban India", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 618-619.

Authors

Tanuka Ghoshal, Indian School of Business, India
Rishtee Batra, Indian School of Business, India
Russell Belk, York University, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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