Don’T Count Calorie Labeling Out: Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices

Drawing on information processing theory, we propose a new explanation for why calorie information has been minimally effective in many existing studies: it is typically displayed to the right of menu items. Three studies show that positioning calorie information the left (vs. right) of menu items greatly increases its effectiveness.



Citation:

Steven Dallas, Peggy Liu, and Peter Ubel (2017) ,"Don’T Count Calorie Labeling Out: Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 576-577.

Authors

Steven Dallas, New York University, USA
Peggy Liu, University of Pittsburgh, USA
Peter Ubel, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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