Engineered Essence and Authenticity

We propose a multi-process model of branded product authenticity. Branded products can gain authenticity from both contagious essence transfer and engineering of essence through instructed transformations. These processes are independent, function through distinct psychological mechanisms, and have consequences for product valuation.



Citation:

Chelsea Galoni, Brendan Strejcek, and Kent Grayson (2017) ,"Engineered Essence and Authenticity", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 607-608.

Authors

Chelsea Galoni, Northwestern University, USA
Brendan Strejcek, Northwestern University, USA
Kent Grayson, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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