4-A: Beauty Is in the Eye of the Beholder: Young Girl’S Perception of Female Attractiveness in New Zealand, India, and Fiji

This research investigates 6-12-year-old girls’ perception of female attractiveness in three countries. The findings underscore the importance of understanding how the beauty ideals and stereotypes prevailing in the society influences young girls’ notion of what constitutes beauty and the impact it can have on their well-being.



Citation:

Tabitha Thomas, Kirsten Robertson, and Maree Thyne (2017) ,"4-A: Beauty Is in the Eye of the Beholder: Young Girl’S Perception of Female Attractiveness in New Zealand, India, and Fiji", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1061-1061.

Authors

Tabitha Thomas, University of Otago, New Zealand
Kirsten Robertson, University of Otago, New Zealand
Maree Thyne, University of Otago, New Zealand



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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