14-G: Incorporating Vanity Into a Luxury Value-Attitude-Behavior Model- Evidence From Luxury Restaurant Consumers

Existing theories of the effect of luxury value on consumers may require adjustment when applied to service-based products. To contribute to the literature, this study incorporates a “vanity” variable into a luxury value-attitude-behavior model. A total of 150 participants from the UK completed questionnaires. All hypotheses are supported.



Citation:

Norman Peng, Annie Chen, Li-Wei Mai, and Stella Kladou (2017) ,"14-G: Incorporating Vanity Into a Luxury Value-Attitude-Behavior Model- Evidence From Luxury Restaurant Consumers ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1053-1053.

Authors

Norman Peng, University of Westminster, UK
Annie Chen, University of West London, UK
Li-Wei Mai, University of Westminster, UK
Stella Kladou, Sheffield Hallam University, UK



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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