6-D: on Biological Origins of Materialism

Drawing from biological research on prenatal testosterone and status drive, we examine the relationship between digit ratio (a proxy of prenatal testosterone exposure) and materialism, showing that higher exposure is linked to higher materialism in men. A potential reason is that men are more strongly predisposed to focus on possessions.


Uwe Messer, Alexander Leischnig, and Elisabeth Distler (2017) ,"6-D: on Biological Origins of Materialism", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1049-1049.


Uwe Messer, University of Bamberg, Germany
Alexander Leischnig, University of Bamberg, Germany
Elisabeth Distler, University of Bamberg, Germany


NA - Advances in Consumer Research Volume 45 | 2017

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