17-B: Every Crowd Has a Silver Lining: Threat Unleashes the Positive Aspects of Social Density

Does activation of the self-protection system change consumer reactions to the social store environment? Drawing from evolutionary psychology theory, we show that an activated self-protection motive increases approach of socially dense retail environments. This effect is contingent on people’s general concern about interpersonal danger.



Citation:

Uwe Messer, Alexander Leischnig, and Elisabeth Distler (2017) ,"17-B: Every Crowd Has a Silver Lining: Threat Unleashes the Positive Aspects of Social Density", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1048-1048.

Authors

Uwe Messer, University of Bamberg, Germany
Alexander Leischnig, University of Bamberg, Germany
Elisabeth Distler, University of Bamberg, Germany



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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