7-L: Role of Arousal in Experiencing Feeling of Missing Out
This research enhances our knowledge about the consequences of feeling of missing out (FOMO) on desirable experiences that are taking place in one’s environment. Based on the circumplex model of affect, we examine how the arousal dimension of a FOMO state influences individuals’ experience and product preferences in consumer context.
Ceren Hayran and Zeynep Gurhan-Canli (2017) ,"7-L: Role of Arousal in Experiencing Feeling of Missing Out", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1032-1032.
Ceren Hayran, Doctoral Candidate in Marketing Koc University, Turkey
Zeynep Gurhan-Canli, Professor of Marketing at Koc University, Turkey
NA - Advances in Consumer Research Volume 45 | 2017
L6. The Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments
Veronica Thomas, Towson University
Christina Saenger, Youngstown State University
Crossing Race and Markets: Introducing the Race in the Marketplace Research Network
Kevin D Thomas, University of Texas at Austin, USA
Sonya Grier, American University, USA
Guillaume D Johnson, Université Paris-Dauphine
J11. The Myth of Return – Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants
Sonja N. Kralj, University of Augsburg, Germany
Michael Paul, University of Augsburg, Germany