7-L: Role of Arousal in Experiencing Feeling of Missing Out

This research enhances our knowledge about the consequences of feeling of missing out (FOMO) on desirable experiences that are taking place in one’s environment. Based on the circumplex model of affect, we examine how the arousal dimension of a FOMO state influences individuals’ experience and product preferences in consumer context.


Ceren Hayran and Zeynep Gurhan-Canli (2017) ,"7-L: Role of Arousal in Experiencing Feeling of Missing Out", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1032-1032.


Ceren Hayran, Doctoral Candidate in Marketing Koc University, Turkey
Zeynep Gurhan-Canli, Professor of Marketing at Koc University, Turkey


NA - Advances in Consumer Research Volume 45 | 2017

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