The Absolute More, the Merrier How Dispositional Greed Influences Individual Thinking Styles

Two thinking styles explain numerical processing: absolute and relative thinking. We propose dispositional greed moderates thinking styles. In five studies we show that greedy people exhibit a more absolute thinking style. Furthermore, this difference in thinking style is due to diminishing sensitivity. Finally, absolute thinking can lead towards suboptimal decisions.



Citation:

Goedele Krekels and Mario Pandelaere (2016) ,"The Absolute More, the Merrier How Dispositional Greed Influences Individual Thinking Styles", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 518-519.

Authors

Goedele Krekels, Ghent University, Belgium
Mario Pandelaere, Virginia Tech, USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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