The Absolute More, the Merrier How Dispositional Greed Influences Individual Thinking Styles
Two thinking styles explain numerical processing: absolute and relative thinking. We propose dispositional greed moderates thinking styles. In five studies we show that greedy people exhibit a more absolute thinking style. Furthermore, this difference in thinking style is due to diminishing sensitivity. Finally, absolute thinking can lead towards suboptimal decisions.
Citation:
Goedele Krekels and Mario Pandelaere (2016) ,"The Absolute More, the Merrier How Dispositional Greed Influences Individual Thinking Styles", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 518-519.
Authors
Goedele Krekels, Ghent University, Belgium
Mario Pandelaere, Virginia Tech, USA
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation
Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University
Featured
Neural pattern similarity reveals brand equity
Feng Sheng, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA
Featured
D6. How to Boast Appropriately When Word of Mouth Flows Internationally?
Xingyu Wang, Huazhong University of Science and Technology, China
Yaping Chang, Huazhong University of Science and Technology, China
Jun Yan, Huazhong University of Science and Technology, China