The Absolute More, the Merrier How Dispositional Greed Influences Individual Thinking Styles
Two thinking styles explain numerical processing: absolute and relative thinking. We propose dispositional greed moderates thinking styles. In five studies we show that greedy people exhibit a more absolute thinking style. Furthermore, this difference in thinking style is due to diminishing sensitivity. Finally, absolute thinking can lead towards suboptimal decisions.
Goedele Krekels and Mario Pandelaere (2016) ,"The Absolute More, the Merrier How Dispositional Greed Influences Individual Thinking Styles", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 518-519.
Goedele Krekels, Ghent University, Belgium
Mario Pandelaere, Virginia Tech, USA
NA - Advances in Consumer Research Volume 44 | 2016
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