Social and Behavioral Consequences of Feedback When Participating in Brand Pages
This study combines data from Facebook and two experiments to show that (a) the content of consumers’ posts on brand pages in social networks determines the feedback they obtain in the form of likes and comments, and (b) how that feedback impact their perception of social recognition and behavioral intentions.
Salvador Ruiz de Maya, Mariola Palazon, and Maria Sicilia (2016) ,"Social and Behavioral Consequences of Feedback When Participating in Brand Pages", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 756-756.
Salvador Ruiz de Maya, University of Murcia, Spain
Mariola Palazon, University of Murcia, Spain
Maria Sicilia, University of Murcia, Spain
NA - Advances in Consumer Research Volume 44 | 2016
Silencing the Call of the Sirens
Janet Schwartz, Tulane University, USA
Attention to missing information: The effect of novel disclosure methods
Nikolos M Gurney, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA
Feature A Benefactor or A Victim? How Charity Appeals with Different Protagonist Foci Affect Donation Behavior
Bingqing (Miranda) Yin, University of Kansas, USA
Jin Seok Pyone, University of Kansas, USA