A Semiotic Inquiry Into the Existential Effects of Chronic Pain on Consumer Behavior

Chronic pain poses unique challenges for consumer research because it is so subjective as to elude verbalization. Through theory development and case analysis, I illustrate how semiotic ethnography shed new light on chronic pain by decoding the non-verbal discourses consumers project into images, rituals, and the organization of domestic space.



Citation:

Laura Oswald (2016) ,"A Semiotic Inquiry Into the Existential Effects of Chronic Pain on Consumer Behavior", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 329-332.

Authors

Laura Oswald, Marketing Semiotics, Inc., USA



Volume

NA - Advances in Consumer Research Volume 44 | 2016



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