Experiential Bridges - an Alternative Perspective on Acculturation

This paper presents an expanded view of experiential consumption in trying to understand the consumer acculturation process for international students and uncovers three underlying themes which help explain how such individuals adjust and adapt to their different consumption context which they have to inhabit for the medium-term.


Aditya Gupta and Xin Zhao (2016) ,"Experiential Bridges - an Alternative Perspective on Acculturation ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 734-734.


Aditya Gupta, College of Business Administration, University of Nebraska-Lincoln, USA
Xin Zhao, Lancaster University Management School, Lancaster, UK


NA - Advances in Consumer Research Volume 44 | 2016

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