Experiential Bridges - an Alternative Perspective on Acculturation
This paper presents an expanded view of experiential consumption in trying to understand the consumer acculturation process for international students and uncovers three underlying themes which help explain how such individuals adjust and adapt to their different consumption context which they have to inhabit for the medium-term.
Citation:
Aditya Gupta and Xin Zhao (2016) ,"Experiential Bridges - an Alternative Perspective on Acculturation ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 734-734.
Authors
Aditya Gupta, College of Business Administration, University of Nebraska-Lincoln, USA
Xin Zhao, Lancaster University Management School, Lancaster, UK
Volume
NA - Advances in Consumer Research Volume 44 | 2016
Share Proceeding
Featured papers
See MoreFeatured
Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth
Suzanne Galia Rath, Queens University, Canada
Laurence Ashworth, Queens University, Canada
Nicole Robitaille, Queens University, Canada
Featured
C5. Krabby Patties, Kelp Chips, or KitKats?: Exploring the Depictions of Food Featured in Children’s Television Shows
Kathy Tian, University of Illinois at Urbana-Champaign, USA
Regina Ahn, University of Illinois at Urbana-Champaign, USA
Michelle Renee Nelson, University of Illinois at Urbana-Champaign, USA
Featured
N14. The Bright Side of Sadness: How Mood Affects Goal Initiation
Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China