Keep It Simple Stimuli: Brain-Vetted Elements of Movie Trailers Predict Opening Weekend Ticket Sales

We propose a novel method to predict movie ticket sales based on the stimulus complexity of the associated advertisements (i.e., movie trailers). We identify characteristics of movie trailers (e.g., semantic and visual clarity) that promote neural similarity (i.e., Cross-Brain-Correlation) among moviegoers at a commercial theater and foreshadow commercial success.


Samuel B. Barnett, Hope M. White, and Moran Cerf (2016) ,"Keep It Simple Stimuli: Brain-Vetted Elements of Movie Trailers Predict Opening Weekend Ticket Sales", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau, Stefano Puntoni, and , Duluth, MN : Association for Consumer Research, Pages: 285-289.


Samuel B. Barnett, Northwestern University, USA
Hope M. White, Northwestern University, USA
Moran Cerf, Northwestern University, USA


NA - Advances in Consumer Research Volume 44 | 2016

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